Blissy

At Blissy, I manage a variety of digital and print projects to drive engagement and conversions. My work includes iterating on product detail pages (PDPs) and presell pages, using ongoing testing and metrics to continually enhance design effectiveness. Recently, I led a PDP refresh focused on conversion, emphasizing product value and user experience. In print, I designed the October catalog, which reached hundreds of thousands of U.S. customers, and I am currently working on in-box inserts to elevate the unboxing experience.