Switch Research

At Switch Research, I led the creative direction and design for multiple product lines, bringing 5 physical journals and 10 planners from concept to launch. My role included overseeing project phases like website design, email campaigns, and marketing-focused presell pages to boost engagement and conversions. I also directed all photography, from product shots to lifestyle imagery, ensuring cohesive brand storytelling. By aligning creative direction with marketing insights, I helped build a consistent, impactful brand presence that resonated with our audience.